is the evolution of mobility. Throughout history, man has
developed ways to move quicker and easier.
With the advent of telecommunications, people were able
to move virtually for the first time. Telecommunications
has now evolved to wireless devices, adding a new dimension
to mobility and enabling people to have real time personal
interactions anywhere. InQub continues
this evolution, allowing people to have a personal impact
on businesses who can affect change and to impact and bring
together people across borders, continents, generations
and cultures. The evolution of mobility has already begun
and is rapidly expanding as more than a billion people use
mobile devices in more than 180 countries. This is a logical
step to capture some of the fast moving start-up opportunities.
mission is to enable people and businesses to take full
advantage of features and functions of mobile phones in
a simple, intuitive and fun way.
We accomplish our mission by watching closely the market
and the users on a global basis, understanding their needs
and requirements to ensure that the best possible product
will be delivered.
engineering expertise and skill base is at the heart of
our capacity to deliver reliable and profitable projects.
But we don’t just offer knowledge, we offer the benefits
of hard–won experience gained through key involvement
in major product delivery programs.
is committed to continuing its investment in research and
development for the benefit of the users.
We drive innovation from the functions, design, shape and
user interface, and create value by designing and implementing
smart ideas in real–world contexts for smart businesses.
We pledge to continue to create innovative, useful products
and technologies that empower the entire development ecosystem
to raise the game even further.
As mobile matures, marketers seek consumer affinities.
Age, income, gender and location are among the familiar
elements of demographic-based marketing across industries
and, to an extent, the wireless industry has embraced the
basics. One-touch dialing for pre-teens and seniors, feature-loaded,
expensive gadgets for early adopters, pink handset for women,
satellite phones for remote field workers all are based
on different facets of this simple concept. “My mom
doesn’t care if her phone is cool or have a MP3 player,
she just wants a phone that works”
As the mobile industry matures, however, it may follow other
mature industries that have evolved the concept of demographic-based
marketing to the more granular approach of targeting “affinity
groups” or specific users. SmartFon
is involved in this direction. Create mobile devices
that are adapted for users, not the contrary…
by exploring new frontiers and seeking new challenges are
we able to lead the way and maintain a competitive advantage.
As our name implies, innovation is at the heart of what
Unlike techno-savvy user's goal, the average users' goal
is not to fit as much as possible technology into devices
that they may regularly use.
They are looking for a functional device that permits a
personalized day by day usage.
New products are coming with unbelievable features and miniaturization
but users fail to understand and adapt themselves to each
device that comes in this very competitive market.
The technology evolves so quickly that users hesitate to
jump to the next device generation, just because they consider
that they are not going to use each feature.
By creating the best answer and the most desirable products
to the mobile users demand, we are targeting the actual
market but also "invent" new market segments.
Our philosophy is to be involved in creating products just
adapted for market and people.
Provide the best answer to the current
market, create the next one and invent what the users are
waiting for... Something made for them
We want our products to inspire, not just to work or
satisfy, but to share our vision with every customer.
User friendly, usability and desirable design is our
As an R&D company that designs high-innovative concepts,
vision enables many new ways for the actual and future
mobile markets. That's why we create just the way we
see. We create for these who can sense the idea behind
Though our products are functional, when you look at
any of them you understand a unique design and a piece
of our vision, you get the design inspired by the life
We predicted the mobile on demand, the fashion phones,
the music phone many years ago. The recent past shows
that our vision was accurate. We anticipated many products
that many of us, now, are using every day. Among those,
the first plug-in speakerphone, desktop charger connected
to a computer for contacts synchronization, desktop
charger with caller ID and speakerphone for conference
calls, Bluetooth desktop speakerphone, simplified mobile
phone for children with pre-programmed keys and geolocalization,
dedicated terminal for seniors, gamepad for mobile phone
and many others...
We will continue to look at the market expectations
and imagine what can be the next best innovation.
The emergence of new mobile handhelds technologies and
applications offers great perspectives for the industry
to enable new features and services on all kinds of
devices ranging from handsets to any type of imaginable
accessories. Because the manufacturing cost of a mobile
phone droped significantly anything is possible... Create
the most adapted, flexible, desirable user-centric mobile
Today and tomorrow, SmartFon
is offering a wide range of specialized solutions for
each of these markets.
We will focus on what the market is going to fall in
love with and our objective is to supply the best answer.
Using this objective, we are focusing to become one
of the most creative reference in the mobile industry.